Tourwix News 14.11.2026   8

HelloOtel & Tourwix: How an Agency Network and a Platform Work Together

A hotel in Antalya, an agency in Almaty, a guest walking out of arrivals. For that to become a good holiday, three things have to line up: the sale, the hotel and the ground services. HelloOtel and Tourwix cover different parts of that chain. HelloOtel brings hotels and agencies together; Tourwix provides the infrastructure for everything that happens after landing. The page Tourwix for travel agencies shows how agencies use it.

Who is HelloOtel?

HelloOtel (hellootel.com) is a Tourwix partner and a well-established link between Turkish hotels and travel agencies around the world. According to HelloOtel, its network includes more than 28,000 agencies in Türkiye and abroad – among them in Egypt, Kazakhstan and Azerbaijan.

Its focus is a marketing programme between foreign agencies and hotels in Türkiye:

• Roadshows abroad, where hotels meet agencies face to face.
• Assistant and marketing services for hotels that want to open up new markets.

HelloOtel is also one of the leading forces behind the creation of ATF, the International Antalya Tourism Fair. ATF 2026 took place on 26–28 October 2026 at ANFAŞ; according to Ekonomi Gazetesi, ATF27 is scheduled for 26–28 October 2027.

Who is Tourwix?

Tourwix is a global platform for ground transportation, tours and hotels. The company is headquartered in Germany (ARTMODERN UG), with operations in Antalya. Tourwix has three parts:

• tourwix.com – the booking platform for travellers (B2C).
• B2B panel – for agencies, tour operators and transport partners.
• White-label partner sites – partners sell under their own brand, with Tourwix technology underneath.

The principle is simple: the infrastructure belongs to Tourwix, but every partner serves its own guests on the system. Tourwix is the neutral conductor of the network. That is exactly why the B2B platform is strong – every partner knows that its guests remain its guests.

How ground services run on Tourwix

For an agency, selling the room is often just the beginning. The guest needs a transfer, maybe an excursion, sometimes a car for a full day. On Tourwix these services run through one shared interface:

Transfers. Airport transfers at many airports in Türkiye, as well as in Egypt (Hurghada, Sharm El-Sheikh), Azerbaijan and Northern Cyprus (Ercan).

Tours. More than 65 new tours across 13 cities – from Cappadocia to Pamukkale, from Istanbul to Hurghada. Browse all tours in 13 cities.

Hotels. Tourwix's new hotel search; agencies can send requests on behalf of their guests here too.

Hourly car with driver. For days with several appointments or city visits.

The agency works in its own panel: it books on behalf of the guest, sees its agency prices and keeps the customer relationship.

A real example: ATF 2026

ATF 2026 showed how this works in practice. Foreign agencies hosted by HelloOtel came to Antalya to meet hotels. Tourwix provided the operations infrastructure – the digital platform – for their airport meet-and-greet and transfers: airport to hotel, hotel to fair and back. The Tourwix team was present at the airport and at the fair, and on a single day up to 800 guests moved through the system.

It delivered what it does best – the platform on which ground services are planned and run cleanly.

Why this division of roles makes sense

A network like HelloOtel runs on trust between hotels and agencies. A platform like Tourwix only works if it stays neutral. Together, the roles are clear:

Tourwix works with everyone and is not tied to any single brand. Any agency, tour operator or transport company can use the platform – under the same fair rules.

What this means for agencies

• Fewer loose ends: transfers, tours and hotels through one interface instead of many separate contacts.
• Your customer relationship: guests stay the agency's guests.
• Multilingual: the platform is available in English, German, Russian and Turkish.
• Your own brand: with a white-label partner site, an agency can sell under its own name.

FAQ

What is HelloOtel?
HelloOtel (hellootel.com) connects hotels in Türkiye with travel agencies at home and abroad – according to HelloOtel, more than 28,000 agencies, including in Egypt, Kazakhstan and Azerbaijan – and offers hotels marketing and assistant services such as roadshows abroad.

How do HelloOtel and Tourwix work together?
HelloOtel is a Tourwix partner. Tourwix provides the platform for ground services – transfers, tours, hotels and cars with driver – on which agencies serve their own guests.

Does an agency have to work exclusively with Tourwix?
No. Tourwix is neutral infrastructure and works with everyone. Every partner serves its own guests, and the customer relationship stays with the partner.

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