Tourwix News 14.11.2026   8

ATF 2026: How Agency Transfers Ran on Tourwix

A trade fair week is all meetings: hotel appointments, partner talks, evening events. Nobody attending wants to think about how they get from the airport to the hotel and on to the venue. At ATF 2026, that part of the trip ran on the Tourwix digital platform for the foreign travel agencies hosted by HelloOtel – you can read how it works on our page about trade fair transfers with Tourwix.

ATF 2026 at a glance

The International Antalya Tourism Fair (ATF) took place on 26–28 October 2026 at the ANFAŞ exhibition and congress centre in Antalya. It brings together hotels from Türkiye and travel agencies from abroad. Antalya is a natural host: tourism is the region's main industry, and the resort areas along the coast are within reach of the airport.

One of the leading forces behind the creation of ATF is HelloOtel (hellootel.com), a Tourwix partner. HelloOtel connects Turkish hotels with agencies at home and abroad – according to HelloOtel, more than 28,000 agencies, including in Egypt, Kazakhstan and Azerbaijan.

What Tourwix did at the fair

What Tourwix provided was the operations infrastructure – the digital platform on which the airport meet-and-greet and transfers of the foreign agencies hosted by HelloOtel were planned and run:

• Airport → hotel: guests arriving at Antalya Airport and travelling on to their hotels.
• Hotel → fair: rides to ANFAŞ on fair days.
• Return legs: back to the hotel and to the airport.

The Tourwix team was on the ground at both the airport and the fair. On a single day, up to 800 guests moved through the system.

Why a platform matters for fair transfers

At a fair, a lot of people arrive at almost the same time – from different countries, on different flights, heading to different hotels. Phone lists and spreadsheets break down quickly. A shared platform helps in three ways.

One list for everyone. Every ride is a record: guest, flight, hotel, time. The dispatcher sees exactly what the team at the airport sees.

Clear responsibility. Vehicles and drivers are assigned to a specific ride. When a flight changes, the ride is updated in one place – not across five chat groups.

Every partner serves its own guests. This is the core of the Tourwix model. The infrastructure belongs to Tourwix, but each partner – agency, transport company or organiser – works with its own guests on the same system. Tourwix acts as the neutral conductor that keeps everyone playing in time.

Agencies that want this kind of workflow beyond the fair can join the Tourwix programme for travel agencies: their own panel, bookings on behalf of guests, and agency pricing.

Beyond the fair: transfers, tours and hotels

The fair is the reason to come; Antalya is the destination. Many visitors stay on, or send their own guests later. On tourwix.com you can book:

• Airport transfers across Türkiye and beyond – including Hurghada and Sharm El-Sheikh in Egypt, Baku in Azerbaijan and Ercan in Northern Cyprus.
• Tours: 65+ new tours across 13 cities, from the Antalya city tour to Cappadocia.
• Hotels: through Tourwix's new hotel search.
• Hourly car with driver for days split between hotel, venue and city.

Looking ahead: ATF 2027

The next edition is already scheduled. According to Ekonomi Gazetesi (quoting fair founder Selçuk Meral), ATF27 will take place on 26–28 October 2027, organised by GMT Fuarcılık. Agencies planning to attend can arrange their transfers early through Tourwix – individually on tourwix.com, or in their own agency panel.

A checklist for agencies bringing groups

If you are bringing a group to ATF in 2027, a few details settled early save a lot of time on the ground:

1. Flight details per guest – flight number and arrival time, not just the travel date.
2. Hotel per guest – the exact name, as Antalya has many hotels across several resort areas.
3. One contact person – someone reachable when plans change.
4. Plan the return legs too – fair closing times, evening events and departure flights belong in the same plan.
5. Time between meetings – for hotel visits away from the venue, an hourly car with driver works well.

The more complete the list, the calmer the first fair day.

Key takeaways for agencies

• Fair transfers are manageable when everyone works from the same list.
• Up to 800 guests in one day shows the system can carry peak loads.
• Working with Tourwix, you keep your guests: the platform is neutral and the customer relationship stays with you.

FAQ

When and where was ATF 2026 held?
On 26–28 October 2026 at ANFAŞ in Antalya.

What was Tourwix's role at ATF 2026?
Tourwix provided the operations infrastructure – the digital platform – for the airport meet-and-greet and transfers of foreign agencies hosted by HelloOtel from the airport to their hotels and to the fair, and was present at the airport and at the fair.

When is ATF 2027?
According to Ekonomi Gazetesi, on 26–28 October 2027, organised by GMT Fuarcılık.

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